Advertising Week

Why Incrementality Is Emerging as the Standard for CTV Performance

In a crowded and competitive media environment, incrementality is becoming a practical way to understand performance — and for marketers prove CTV’s value.

Springboards Exposes the Ease and Risks of Large-Scale Generative Models in New ‘Dangers of AI’ Ad

For agencies, this work serves as a wake-up call for 2026. Generative tools are accelerating, but the creative standard is not.

Are New Tools Redefining Creativity?

We asked industry leaders if they are expanding their thinking, or shifting it away from craft and judgement towards systems, speed and scale.

Agentic AI and the Next Evolution of AdTech

The real shift isn’t that machines replace humans. It’s that the way performance decisions are made changes. AdTech taught the industry how to automate buying and selling.

LLMs vs SLMs: Why AI Doesn’t Need to Be Expensive to Be Effective

AI does not need to be expensive to be transformative, allowing for processes that were previously out of reach to become a reality.

Consumers Love Valentine’s Day: What Marketers Need to Know

If Valentine’s Day hasn’t been a high priority in the past, now is the time to explore how you can create meaningful consumer connections in February that will last year-round.

Why the Open Web Needs to Start Selling Attention Outcomes

The future of the open web depends on the ability to prove that an audience is paying attention, not scrolling through content mechanically.

Why Growth Suffers When Audiences Are Managed Separately

Systems scale assumptions quickly, whether they are sound or flawed. Reexamining how audiences are defined and managed is not a technical exercise. It is a strategic one.

The Media Strategist’s Dilemma: Inaccurate Data Usage Early In Media Planning

Effective media buying doesn’t start with activation. It starts with the right planning elements combined with up to the minute knowledge of pricing and opportunities in the media marketplace.