Advertising Week

Prompter, Partner, Shield: Ad Agency Roles in the Age of AI

Other strategies for mediating between Gen AI and clients are being tested. What unites them all is a shared desire to demonstrate intermediaries’ value, even in cases where technology makes mediation optional.

Now Hiring: The Most Important Role Your Agency Doesn’t Have

Lead entrepreneurs have a critical role to play powering creative agencies through today’s competitive landscape.

Turning Data Deluge into Decisive Insights for Marketers

By rethinking data strategies and considering integrated solutions, marketers can turn their current data overload into an insight and action-oriented machine and stop wondering when the payoff will happen, because it will already have happened.

Does AI Signal the End of the Marketing Guessing Game?

While there may never be a single, fixed ‘truth’ when it comes to understanding human behavior, it is possible to remove much of the guesswork and serve customers with confidence.

First-party Data Shouldn’t be a “Trough of Disillusionment”

For companies to overcome the so-called “trough of disillusionment,” they need to identify the solutions and strategies that deliver clarity. They need to embrace AI. Not just as a term but as a use case.

Google’s Cookie Shake-Up: Why Marketers Cannot Pause on Finding Cookieless Solutions

Now the shockwaves have passed from Google’s latest announcement, it should be clear to all advertisers and agencies that even if the cookie isn’t cut off completely, its power will diminish over time.

AW Throwback: Johnny Horizon

Another mascot was active during the same timeline as Smokey and Woodsy and his name was Johnny Horizon. In looking back on the short-lived legacy of Johnny Horizon, PopIcon discovered that one Idaho county is still determined to uphold the outdoorsman’s legacy today.

Playing the Political Game Doesn’t Need to Be a Trap for Brands

By leveraging their position and visibility, brands can be prominent in helping drive healthy conversations, share useful information, and promote trustworthy news sources. They can help arm young voters with the insight they need to make the most of this cultural moment, proving their relevance to this audience, and forging connections that last through the election and beyond.

Why AI Is Becoming More Human

Brands need to maintain a level of human oversight to manage complex or sensitive interactions that the AI may not be equipped to handle. AI, like humans, makes mistakes. It’s a fast learner, though. With the right oversight, AI can build both emotional and intellectual trust that generates brand loyalty.

Prompter, Partner, Shield: Ad Agency Roles in the Age of AI

Now Hiring: The Most Important Role Your Agency Doesn’t Have

Turning Data Deluge into Decisive Insights for Marketers

Does AI Signal the End of the Marketing Guessing Game?

First-party Data Shouldn’t be a “Trough of Disillusionment”

Google’s Cookie Shake-Up: Why Marketers Cannot Pause on Finding Cookieless Solutions

AW Throwback: Johnny Horizon

Playing the Political Game Doesn’t Need to Be a Trap for Brands

Why AI Is Becoming More Human

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