Advertising Week

The Untapped Cultural Power of Niche Communities

Communities do not exist for the benefit of brands. They exist because people want to spend time developing the interests they care about with others who share them.

Advertisers Have Questions that OOH Isn’t Answering

Until the industry starts talking seriously about share, what drives it, what limits it, and how to grow it, OOH’s future will be defined more by comfort than conviction.

What the ‘AI Doomsday Scenario’ Could Mean for Advertising

AI may industrialise advertising, but it will not automate taste.

What the “Bot Fingers” Era Means for Advertising

The industry will need new frameworks and better technology to help clarify what “real” engagement actually means, and it needs them today, not tomorrow.

Livestreaming Is Having a Renaissance as Clips Turn Streams Into Scalable Media

In a media landscape defined by fragmentation and algorithms, formats that generate both real-time engagement and sustained distribution are poised to hold the advantage—and livestreaming, amplified by clipping, is quickly becoming one of them.

Why the Best Travel Brands Win Customers Long Before Take Off

From the moment someone decides where they want to go, they expect the journey, both digital and physical, to feel smooth, personal and well considered.

What the Oscars Teach Us About Advertising That Actually Works

The brands that performed best on Oscar night were not the ones with the biggest budgets. They were the ones that understood their audience and showed up with intention.

The AI Experience Room: A New Monetizable Asset for Rights Holders

For rights holders seeking to future-proof their sponsorship strategy, the AI Experience Room may represent the next generation of monetizable sponsorship assets.