Advertising Week

Your Holiday Season Sales Depend On Experience Optimization

Your relationship goes beyond simply selling them a product. You want them to buy from you multiple times.

Meet Dr. Squatch’s Brand Mascot

We were lucky enough to chat with John Ludeke, SVP of Global Marketing at Dr. Squatch, who explains the surprising reason why their mascot is a sasquatch, the one question fans can’t stop asking him, and where we might see the mascot land next in 2026.

GEO: Reshaping Digital Visibility

SEO has historically been often underfunded and overlooked. But today, both SEO and GEO are business critical.

Taking Identity Back Home: Why CTV Needs IP-Based Identity

As marketers shift more budget into connected TV (CTV), identity continues to be the biggest success hurdle for the channel.

Transparency, AI and the Shift to Curation – an Ad Network’s to-Do List in Wild Times

David Nelson, co-founder and CEO at Limelight Inc. praises the multifaceted expertise of ad networks in managing the omni-chaos of today’s programmatic space, and offers one critical piece of advice

Q&A with Andy Marrs, Global Client Partner, Vidmob

As pressure mounts for marketers to prove what truly moves the needle, a new frontier is emerging inside Marketing Mix Models: creative effectiveness.

Who Will Win the User? The High-Stakes Battle for the AI Interface and Its Impact on Retail Media

The future of retail media hinges on a single question: Who wins the user?

Why Agentic AI is the Next Customer Experience ROI Breakthrough

Agentic AI is eating the world because it tells systems and processes what to do — across your entire stack.

Rethinking Marketing Effectiveness: Multi-Modal Measurement Turns Marketers Into Detectives

The year 2025 has brought back onto the agenda the legacy systems of measurement and decreasing usefulness under the weight of accelerating signal loss.