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    WATCH ON-DEMAND

    Welcome

    10:00 - 10:05 AM

    Apolo Ohno welcomes you to What Matters 2021! Join us as we look at top trends, insights and innovations across the industry.

    Apolo Ohno, 8x Olympic Medalist, Author & Entrepeneur


      WATCH ON-DEMAND

    Fueling Innovation

    10:05 - 10:15 AM

    New technology is often assumed to be the fuel for innovation. From the advent of the internet to current advances in machine learning and AR/VR, technology, we are told, moves us into the future. But in this session, Alvin argues for an alternative. Advances in technology are not the fuel, but the “car”; the tool, but not the force that guides its application. When you discover a new product on Instagram, the innovation is not the AI or the cloud that makes it possible; the innovation is the new found joy of discovery for the customer and the growth for the business. By putting the customer at the center, Alvin argues that real innovation is powered by a relentless desire to deliver more value to the businesses and customers we serve. He will give examples of how our partners deliver personalized experiences that help businesses grow today and build for tomorrow.

    Alvin Bowles, Vice President of Global Marketing Solutions & Partnerships, Facebook


      WATCH ON-DEMAND

    Spotlight: Marketers on Innovation

    10:15 - 10:20 AM

    We’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?

    Lauren Sallata, Chief Marketing Officer Panasonic


      WATCH ON-DEMAND

    Technology Preview Panel

    10:20 AM - 10:45 AM

    Comprised of both tech experts and industry leaders across verticals, this panel will discuss the exciting trends that are on the horizon, 2021 tech predictions; and the technologies that are taking over the consumer space and the business space.

    Jonathan Kratz, Head of Industry for Technology, Mobile & Connectivity, Facebook
    Stacie Dauffenbach, Director of Digital Brand, ADT
    Melissa Schneider, Vice President of Product Marketing & Marketing Operations, GoDaddy
    Fabrice Sergent, Co-Founder and Managing Partner, Bandsintown Group


      WATCH ON-DEMAND

    Spotlight: Marketers on Innovation

    10:45 AM - 10:50 AM

    We’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?

    Debbie Lee, Chief Marketing Officer, 4moms


      WATCH ON-DEMAND

    DTC Roundtable

    10:50 AM - 11:15 AM

    COVID-19 caused massive disruption to many Direct to Consumer businesses. While some saw unprecedented demand in this new environment, others faced issues around changes in supply chain, marketing, and shifting customer needs during a highly sensitive time. In this session, we sit down with leaders in the DTC space to discuss how they navigated this challenging time and their plans for growth in a post-pandemic world.

    Jake Bailey, Head of Industry, Digital Disruptors, Facebook
    Babak Azad, Chief Marketing Officer, GoodRX
    Chloe Chanudet, Chief Marketing Officer, Adore Me
    Joe Kudla, Chief Executive Officer/Founder, Vuori


      WATCH ON-DEMAND

    Spotlight: Marketers on Innovation

    11:15 AM - 11:20 AM

    We’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?

    Jessie Becker, SVP, Marketing, Impossible Foods


      WATCH ON-DEMAND

    Getting Off the Ground: A Comeback Story

    11:20 AM - 11:40 AM

    The travel and airline industries took a major hit in 2020. How has this impacted the ways in which they are moving forward in 2021? We’ll speak to industry leaders as they talk about getting travelers back in the air. What innovations have come from these challenges, and what are the long term implications that we’ll see for years to come? Every comeback story has a beginning. This is the story of the return of travel.

    Michael Gewirtzman, Global Programming Director, Advertising Week
    Natalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
    Elizabeth Windram, Vice President, Marketing, JetBlue
    Michael Bayle, Vice President, Retail Customer & Traveler Solutions, Amadeus IT Group


      WATCH ON-DEMAND

    Spotlight: Marketers on Innovation

    11:40 AM - 11:50 AM

    We’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?

    Tricia Sugita, CEO, FlyQuest


      WATCH ON-DEMAND

    Innovation Guide: Instagram

    11:50 AM - 11:55 AM

    Tag in Creativity, Community and Culture. As you get ready for 2021, please join us in a session around how to best tap into trends that we are seeing on Instagram. From commerce to new creative formats, you'll hear about what people are looking for from brands in 2021. And how your brand can fully maximize the vibrant community on Instagram.

    Grace Kao, Head of Global Business Marketing, Instagram


      WATCH ON-DEMAND

    The Show Must Go On: How an Artist Innovated His Craft

    11:55 AM - 12:05 PM

    David Garibaldi has toured the world mixing music, dance and art to bring giant pop portraits to life. As the pandemic hit, he would face a challenge that many other performers faced. How do you evolve? How do you innovate? How do you move forward? David will discuss the ways in which he continued to grow and engage his audience, followed by a performance that you'll have to see to believe.

    David Garibaldi, World renowned performance artist


      WATCH ON-DEMAND

    Closing

    12:05 AM - 12:10 PM

    Closing thoughts on highlights and trends to keep an eye out for 2021.

    Apolo Ohno, 8x Olympic Medalist, Author & Entrepeneur


      WATCH ON-DEMAND

    Watch On-Demand

    All sessions are available on-demand shortly after its scheduled end time. Find the session you'd like to watch by visiting the full Agenda.


     

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