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Welcome
10:00 - 10:05 AMApolo Ohno welcomes you to What Matters 2021! Join us as we look at top trends, insights and innovations across the industry.
Apolo Ohno, 8x Olympic Medalist, Author & Entrepeneur
Fueling Innovation
10:05 - 10:15 AMNew technology is often assumed to be the fuel for innovation. From the advent of the internet to current advances in machine learning and AR/VR, technology, we are told, moves us into the future. But in this session, Alvin argues for an alternative. Advances in technology are not the fuel, but the “car”; the tool, but not the force that guides its application. When you discover a new product on Instagram, the innovation is not the AI or the cloud that makes it possible; the innovation is the new found joy of discovery for the customer and the growth for the business. By putting the customer at the center, Alvin argues that real innovation is powered by a relentless desire to deliver more value to the businesses and customers we serve. He will give examples of how our partners deliver personalized experiences that help businesses grow today and build for tomorrow.
Alvin Bowles, Vice President of Global Marketing Solutions & Partnerships, Facebook
Spotlight: Marketers on Innovation
10:15 - 10:20 AMWe’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?
Lauren Sallata, Chief Marketing Officer Panasonic
Technology Preview Panel
10:20 AM - 10:45 AMComprised of both tech experts and industry leaders across verticals, this panel will discuss the exciting trends that are on the horizon, 2021 tech predictions; and the technologies that are taking over the consumer space and the business space.
Jonathan Kratz, Head of Industry for Technology, Mobile & Connectivity, FacebookStacie Dauffenbach, Director of Digital Brand, ADT
Melissa Schneider, Vice President of Product Marketing & Marketing Operations, GoDaddy
Fabrice Sergent, Co-Founder and Managing Partner, Bandsintown Group
Spotlight: Marketers on Innovation
10:45 AM - 10:50 AMWe’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?
Debbie Lee, Chief Marketing Officer, 4moms
DTC Roundtable
10:50 AM - 11:15 AMCOVID-19 caused massive disruption to many Direct to Consumer businesses. While some saw unprecedented demand in this new environment, others faced issues around changes in supply chain, marketing, and shifting customer needs during a highly sensitive time. In this session, we sit down with leaders in the DTC space to discuss how they navigated this challenging time and their plans for growth in a post-pandemic world.
Jake Bailey, Head of Industry, Digital Disruptors, FacebookBabak Azad, Chief Marketing Officer, GoodRX
Chloe Chanudet, Chief Marketing Officer, Adore Me
Joe Kudla, Chief Executive Officer/Founder, Vuori
Spotlight: Marketers on Innovation
11:15 AM - 11:20 AMWe’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?
Jessie Becker, SVP, Marketing, Impossible Foods
Getting Off the Ground: A Comeback Story
11:20 AM - 11:40 AMThe travel and airline industries took a major hit in 2020. How has this impacted the ways in which they are moving forward in 2021? We’ll speak to industry leaders as they talk about getting travelers back in the air. What innovations have come from these challenges, and what are the long term implications that we’ll see for years to come? Every comeback story has a beginning. This is the story of the return of travel.
Michael Gewirtzman, Global Programming Director, Advertising WeekNatalie Bowman, Managing Director, Marketing and Advertising, Alaska Airlines
Elizabeth Windram, Vice President, Marketing, JetBlue
Michael Bayle, Vice President, Retail Customer & Traveler Solutions, Amadeus IT Group
Spotlight: Marketers on Innovation
11:40 AM - 11:50 AMWe’ll speak to leading marketers about what trends they are most interested in this year and why. Did 2020 change their perspectives on the ways in which they work, create, and sell?
Tricia Sugita, CEO, FlyQuest
Innovation Guide: Instagram
11:50 AM - 11:55 AMTag in Creativity, Community and Culture. As you get ready for 2021, please join us in a session around how to best tap into trends that we are seeing on Instagram. From commerce to new creative formats, you'll hear about what people are looking for from brands in 2021. And how your brand can fully maximize the vibrant community on Instagram.
Grace Kao, Head of Global Business Marketing, Instagram
The Show Must Go On: How an Artist Innovated His Craft
11:55 AM - 12:05 PMDavid Garibaldi has toured the world mixing music, dance and art to bring giant pop portraits to life. As the pandemic hit, he would face a challenge that many other performers faced. How do you evolve? How do you innovate? How do you move forward? David will discuss the ways in which he continued to grow and engage his audience, followed by a performance that you'll have to see to believe.
David Garibaldi, World renowned performance artist
Closing
12:05 AM - 12:10 PMClosing thoughts on highlights and trends to keep an eye out for 2021.
Apolo Ohno, 8x Olympic Medalist, Author & Entrepeneur